How publishers and advertisers can bulletproof their brand safety

Even as the online video ad market becomes a highly mature industry, the topic of brand safety continues to raise its ugly head. In Asia, where the digital video audience is vast (almost 1 billion eyeballs), the story is no different -- the actions of a few give the rest a bad name. 
But there are ways for publishers and advertisers to safeguard themselves against this bad behaviour and help make issues like fraud, unverified impressions or illicit content a thing of the past. 
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