How programmatic salespeople learn programmatic

In the beginning of the summer I started on a mission to understand how to sell programmatic advertising. I did a bit of research, hosted a meetup, and spoke with a group of peers from Xaxis, iProspect, and ONE by AOL about how they tackle explaining, selling value, and the future of programmatic sales.
I learned a lot, but what stood out is the education process for programmatic is basically nonexistent. For most, they fell into programmatic sales by way of selling traditional display advertisi