How Nintendo is learning from its Wii U marketing mistake for NX launch

Nintendo is hoping lessons learnt from its misjudged marketing for the launch of the Wii U console will help the brand's latest product, the NX, resonate better with consumers. 
The gaming company admitted that it "has to do a better job communicating the positioning for the product," when the NX comes out in 2017 and said that messaging will be key to helping audiences understand what makes the NX unique.
Reggie Fils-Aime, president of Nintendo of America told Alistdaily tha