22-08-2016 15:29 via thedrum.com

How Method is disrupting the monochrome cleaning scene through colour and design

‘Beautiful’ is not a word most would associate with cleaning products, particularly those with sustainable credentials.
But Method, the eco-friendly younger sister of fellow People Against Dirty label Ecover, is attempting to build a base of passionate brand loyalists by creating products that look good enough to display out of the cupboard, and by activating significantly below the line. It's a far cry from the many clinical products stacked in the average supermarket home aisl
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