How Meta is powering up business messaging for next-gen conversational e-commerce

More than half of adults (54%) say they find traditional forms of communication with businesses to be frustrating, according to a 2020 Business Messaging Research Study*, while almost three-quarters of adults (72%) believe that waiting to speak with someone at a business is a waste of their time.
As part of Meta’s ongoing Community Conversations series in APAC, the tech firm invited a select group of small and mid-size enterprises (SMEs) to attend a workshop dedicated to the importance of