How McLaren's data-driven digital strategy is putting its sponsors out in front

The pinnacle of Formula One racing g and managing digital strategies may seem unconnected and yet Mclaren’s head of digital and social media Rob Bloom maintains the same principles apply.
McLaren has a long and rich history in Formula One, with some of the greatest names ever to grace the sport driving for the team including Ayrton Senna, James Hunt and Lewis Hamilton amongst many others.
However, in recent seasons Red Bull and Mercedes have dominated the sport and McLa