How marketing and traditional simplicity won the day for Trump

For all the talk of the new era of politics or media, the election of Donald Trump is a true triumph for the traditionalist marketer.
America has rejected Hillary Clinton’s pitch for continuity in favour of Trump’s battle cry for change, a “beautiful thing” that he said "will mean the forgotten men and women [of this country] won’t be forgotten any longer”. And there lies the key to why the former reality TV star’s version of America outmuscled Clinton&r