How Hulu inspired Stephen King fans leading up to 11.22.63

Hulu's Stephen King thriller (starring James Franco), 11.22.63 has proven to be a success for the streaming platform. The show, which deals with time travel, history and science fiction became a fan favorite this past Spring. 
When setting out to help promote the launch of the show Hulu's social team had to figure out the best way to inspire fans to talk about the show and get excited about the launch. They identified the massive fan base author Stephen King had on the web and leverage