How finding innovation’s home is critical to advertising success

There has been a lot of discussion recently, including here on The Drum, about what the place of innovation is within the world of advertising.
What likely started as an opportunity to expand the number of revenue streams in agencies is slowly proving to be a failed experiment. Ogilvy Labs is only the most recent example of a group of good and smart people in the world of advertising shuttering their experiment with innovation. But why? There are a few reasons, but they all have to do with conte