How does John Lewis’ Christmas ad stack up against its predecessors (and M&S?)

It’s almost a week since John Lewis released its much-anticipated Christmas ad – so now that the dust has settled, how does #BustertheBoxer measure up against last year’s Man on the Moon and (more importantly) its biggest rival for shopper spend this festive season, Marks and Spencer?
Just 24 hours after launch, John Lewis' bouncing dog had attracted three times more YouTube and Facebook views Man on the moon" – 8.8 million views versus 28.5 million. 
According to a