How Celtic FC is planning to keep pace with Europe’s commercial elite

China’s growing fascination with football has triggered an overhaul in the marketing strategies which European clubs are now employing in an effort to strengthen their revenue streams in a sport which is increasingly shaped by financial muscle. Celtic FC are no different, which is why the club have adopted a new sponsorship strategy in an attempt to keep pace with Europe’s elite, both at home and abroad.
Conscious of the rapidly growing prosperity of the English Premier Lea