How brands can make themselves heard in social media's echo chamber

The Guardian’s Kath Viner recently wrote of how social media is disrupting the truth and swallowing the news, threatening the funding of public-interest reporting and ushering in a new era where everyone has their own facts. 
With the overflow of information we receive through our smartphones every minute of every day, and the increasing lack of trust of news media, it’s little surprise that radical change is quietly raging on and threatening many of the news institutions, now b