How brands can authentically leverage BeReal

You might have seen a new platform at the top of the social media charts called BeReal. With its quick rise to fame, there are many questions that brands must answer before they consider joining the platform. Here’s what you need to know. 
BeReal’s mission is to be the antidote to traditional social media. No influencers, no filters, no likes and – most importantly – no ads. It promises “a new and unique way to discover who your friends really are in