How Betway is giving West Ham fans more with its branded content approach

West Ham United sponsor's Betway are working to overcome the age old sponsorship hurdle of shirt deals delivering value beyond awareness by offering fans the kind of content that they truly want - a unique insight into their club.
Betway has partnered with global media company Whistle Sports and Sky Sports’ flagship football programme Soccer AM to create a new six-part series which offers West Ham fans a rarely-seen insight into day-to-day life at the club.
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