How adtech aims to stop fraudsters ripping off the media business

Advertisers are doubling down on ad fraud with the industry trade group Trustworthy Action Group (TAG) pursuing a payment ID system which it hopes will help prevent organized crime elements from continuing to siphon money off from the industry. 
Last week TAG issued its first round of “certified against fraud” accreditations to several companies, in the hope that will help erode brand-side marketers’ fears over employing digital media, 78% of whom cite it as one of th