27-10-2016 15:20 via thedrum.com

How Adidas reclaimed the No 2 spot in the US from rival Under Armour

Adidas has reclaimed its position as the second biggest selling sports brand in the US after overtaking rival Under Armour thanks to its renewed focus on running, basketball and its ‘Originals’ line.
The German sports brand’s retaking of the number two sport comes two years after Under Armour forced it into third, representing a major blow for Adidas which has been historically entrenched in American sportswear culture for decades, unlike its relatively new Baltimore-based riva
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