How a food chain, retailer, drinks giant and luxury hotel have harnessed chatbots this Christmas

Brands including Pret a Manger, Notonthehighstreet, Pernod Ricard and Mondrian London tell The Drum why they’ve backed chatbots this Christmas.
‘Tis the season to be jolly, but it’s also one where businesses of all kinds will be inundated with customers needing extra help. In the past, brands have managed this wave of new businesses by simply bringing in more staff. But this year, they’ve had a new tool at their disposal – chatbots – and have been using it in