Hollywood studios looking to make films available in homes two weeks after cinema release
Hollywood studios are planning a new marketing strategy intended to make up for stagnant movie audiences by making the latest film releases available in homes two weeks after debuting in cinemas.
Warner Bros. and Universal are among the studios considering making their films available for home rentals with prices ranging from $25 to $50 per film.
During an investor conference call earlier this week Kevin Tsujihara, head of Time Warner Inc.’s Warner Bros. unit revealed that he had held &ldq
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