Hims is bolstering its internal marketing team as media plan of ‘experimentation’ pays off

Hims’ chief marketing officer is building out the health startup’s internal marketing function, with an eye to extend the success of its media strategy of "pure experimentation" into the UK and beyond.
The direct-to-consumer brand, known for selling beautifully branded erectile dysfunction medication, hired Melissa Walters as its first chief marketing officer in April.
The former marketing vice-president of Lyft joined months after the startup had ascended to unicorn status; its offe