Hilton debuts global brand campaign with ad starring Paris

Hilton has enlisted entrepreneur, socialite and great-granddaughter of the hotel’s founder Paris Hilton as part of a new brand campaign. 
Dubbed ‘For The Stay,’ it marks a new approach for the brand’s marketing strategy. It will no longer focus on the traveler’s destination and “minimize the role of the hotel,” which chief marketing officer Mark Weinstein, chief marketing officer at Hilton, said it had been guilty of in the past. 
“The id