Hey brands – kids are laughing at your Snapchats

Keeping up with kids week by week is almost impossible, so imagine what can change in four years.
At the London 2012 Olympics, Snapchat was less than a year old. To most people it was something to do with sexting. This year, whether it's the Olympics, the Euros, the Oscars or the US election, Snapchat has become the prime battleground for kids’ attention. Problem is, most adults can’t get their heads around it. So as researchers, here’s what we’ve learned by talking to ki