Helly Hansen is “Alive” with launch new global campaign

Norwegian ski apparel company Helly Hansen is a true skier’s brand, appealing to hardcore downhillers for decades. The company keeps its appeal to that core alive with the launch of its inaugural digital-first campaign promoting its new “Alive” message to drive brand awareness and affinity amongst skiers. The integrated creative and media strategy was developed as a collaboration between WPP’s Grey and Maxus. The ads will run across the UK, US, Canadian, Swedish and Norwe