Heist launches inclusive, body-positive campaign with help from RAPP – starring fruit

Heist, a hosiery disruptor, have worked with brand engagement agency RAPP to create a bodywear campaign that does not feature any bodies.
Heist has already challenged the staid category with its 3D loomed tights, and did not want to follow category norms when it came time to promote its innovative product; no matter how many body types a campaign might show, the options are to either present tokenism or alienate someone, and the conversation would always be about appearance. 
RAPP ende