Hefty trashes US political ads with ad blocking advertisements

Hefty, known for their storage and disposal products, decided to “clean up” the internet with Havas Chicago, through a digital campaign that removed political ads on the top of news websites. By taking down the political banter, the brand replaced the spots with Hefty ads that say, “This political ad has been trashed thanks to Hefty.”
From November 3rd, Hefty’s ads have run on Fox News, AOL and the Huffington Post Politics page. The campaign ends today.
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