Hearst is building a team to create voice-activated experiences

Hearst is forming a 10-person team it hopes will bring it closer to the bleeding edge of technology, beginning with voice-controlled applications.
Dubbed, the Native and Emerging Technologies (NET) group, the innovation hub is already exploring how the publisher’s brands might exist on voice-activated devices such as the Amazon Echo and Google Home.
Earlier this week the team created an Amazon Echo Skill for Good Housekeeping, allowing people to listen to a step-by-step guide about how to