Heard it on the grapevine: Why Vine only made ripples, not waves

The almost lacklustre announcement of Vine’s closure by Twitter yesterday summed up the social network's approach to the six-second video platform since it was started in June 2012. 
It was always an unsuccessful wing man to Twitter; funny, intelligent and a platform for the extremely creative. Sometimes left behind and often forgotten about, Vine brought video to the social network before Twitter decided to add native video and it did in a way that was original. Is it really surprisi