Has TV lost young audiences forever? Marketers debate

Each year, Ofcom releases a report detailing how media consumption is undergoing an unstoppable generational shift as fewer young people watch linear TV. The Drum asks marketing experts whether TV can (or needs to) win them back.
This isn’t an exodus. Young people aren’t leaving TV so much as not picking up the habit in the first place. They have a wealth of devices and services at their disposal. Primarily, young people are the least likely to engage with linear TV, but across