13-09-2018 13:34 via thedrum.com

Gymbox designs BrexFit class so Brits can work off their Brexit frustrations

British fitness company Gymbox is harnessing a collective frustration at the Brexit negotiations to launch a new class themed on the UK’s exit from the European Union.
BrexFit is the group’s answer to Brexit. It has assembled the class at its Victoria outlet with help from its personal trainers and Calm People’s Julian Hall.
In a crossover between experiential marketing and business-as-usual fitness classes, attendees are invited to vent their Brexit frustration.
On offer is a
Read more »