Gucci and Yves Saint Laurent buck luxury trend as e-commerce outperforms
Luxury brands Yves Saint Laurent (YSL) and Gucci are defying the lackluster recent performance of their contemporaries, after seeing ‘exceptional growth’ driven by e-commerce efforts.
The Kering-owned brands' efforts in the digital space saw sales from Gucci's e-commerce website increase by more than 50% during the third quarter, while revenue from YSL's online store nearly doubled.
Revenue overall at Kering, which also owns Balenciaga, Stella McCartne
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