Guardian taps ex-Google marketer to head up platforms and partnerships

Guardian News & Media (GNM) has tapped ex-Google marketer Anna Bateson to a newly created role dedicated to developing and managing the publisher’s partnerships with big platforms such as Facebook and Google, as publishers aim to ensure their relationship with the digital giants is a two-way street.
Bateson, formerly director of global consumer marketing at YouTube, will be responsible for managing the Guardian’s existing partnerships with companies such as Facebook and