Guardian appeals directly to readers to fund its journalism – but will its plea pay off?

The Guardian has taken the bold step of engaging with its readers around content compensation. Earlier this week, editor Katharine Viner took the opportunity to directly ask readers to help fund the Guardian’s extensive coverage of Brexit. By publishing a post on its website and distributing a newsletter to the Guardian’s membership base, Viner encouraged readers to support the publisher through monthly contributions or a one-off payment which it would use to continue investigat