GS&P teams up with bike charity to ‘Outride ADHD’

High performance bicycle brand Specialized and San Francisco agency GS&P have unveiled an initiative that aims to educate parents, teachers and doctors about the benefits that cycling can provide to children with ADHD.
Called ‘Outride ADHD,’ the effort is for the California-based company’s charitable arm, The Specialized Foundation, which works with schools throughout the country to incorporate cycling into the school day. According to the Specialized Foundation, cycling ca