Growing profits through focusing on the customers that matter

In business as in life, growing profits are a strong indicator of your organization's performance. And while there is a tendency to think of ‘growth’ as something that happens as a result of expansion and by reaching ever higher numbers of people in more places than ever before, this is not always the case. The reality is that no matter how many people you could reach, the proportion that will convert to become a paying consumer will always be smaller than overall reach, and the numb