GroupM’s TV and print ad spend forecast drops amid Brexit fears

WPP’s media arm GroupM has reduced its forecast of UK ad growth for 2016 by £220m in anticipation of the financial impact of a vote to leave in the upcoming European referendum.
GroupM’s forecast for UK ad spend in 2016 dropped from a predicted 7.2 per cent increase made in November 2015, down to 6.3 per cent, representing a downgrade of £220m.
The media investment group, owned by Sir Martin Sorrell’s WPP, believes that a vote to remain in the EU would "end uncertai