Grolsch on impact of Asahi takeover and its digital ambitions

It’s only been two months since Grolsch officially became part of the Asahi beer portfolio, but already the Dutch beer brand is leveraging the Japanese company’s experience in the premium drinking sector and hopes to use Asahi’s beer portfolio to “accelerate” its international expansion drive.
Asahi agreed to buy both Grolsch and Pilsner from AB InBev in April as part of the brewing giant’s takeover of SABMiller, with Grolsch joining the Asahi family in Octobe