Greggs utilises dark social with exclusive Whatsapp group for VIPs - but will they come?

Greggs has launched an exclusive festive WhatsApp group where fans of the brand can benefit from insider news on launch dates, exclusive content and competition opportunities.
The ‘Festive Bake Lovers’ WhatsApp group went live this week (2 November) and is inviting fans via Twitter and Facebook to join before the limited number of 250 places are full.
The campaign has been created by creative agency Splendid Communications and will serve as a direct line of communication offering ann