19-07-2016 18:42 via thedrum.com

Google unveils AMP for Ads, native ads on DBM, and outstream video on DFP

Google today (19 July) unveiled a number of updates to its Accelerated Mobile Pages (AMP) in a bid to help publishers participating in the project monetise, including AMP for Ads. Also included in the slew of announcements was the availability of native ad units on DoubleClick Bid Manager (DBM), plus outstream video DoubleClick for Publishers (DFP).
AMP updates
In addition to AMP for Ads, the industry’s leading digital advertising company also announced of AMP for Landing Pages to better e
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