Google launches Trueview for action at Dmexco 2016

Google has used the opening day of Dmexco 2016 (14 September) to announce a host of new advertising offerings, including the global rollout of its Universal App Campaigns offering, along with the beta launch of a new video ad format that lets advertisers serve ads encouraging users to transact with their business online.  
Trueview for Action
The online web giant’s latest video ad format – dubbed Trueview for action – lets advertisers tailor their ads more “acti