Google Analytics pushes UA360 sunset date to July 2024

The company said that the delay is being made in order to allow for a smoother transition to its new Google Analytics 4 system for its business clients. 
Google Analytics - the tech giant’s website traffic and ad engagement measurement platform - announced today that it’s postponing the sunset date for its Universal Analytics 360 (UA360) platform from October 2023 to July 2024.
Google Analytics 4, the system which will eventually replace both Google’s Universal Analytics (