Goodbye influencers... hello user-generated content?

Reflecting on social media’s trajectory, George Gossland of Favoured says the era of ‘influencers’ is over. But does this mean more opportunity for regular users to gain exposure?
A few years ago, a study found out what children want to be when they grow up. Rather than ‘I want to be a doctor’ or ‘I want to be an astronaut,’ the most common response was ‘I want to be a YouTuber.’ Kids want to be famous on social media. 
Over the years, s