Globetrotting Nescafé campaign celebrates coffee-lovers the world over

Beverage brand Nescafé has hit the road for a geographically-ambitious promotion that saw producers travel to three continents over 22 days to explore the cultural quirks behind the simple act of brewing a cup of coffee.
Inspired by estimates that a staggering 5,500 cups of the coffee are enjoyed every second, the campaign looks at how the brand has established itself as a byword for the brew after expanding availability to over 180 nations.
Carm DaSilva, vice-president of beverages, Nest