Global companies benefit from local marketing efforts, study suggests

New research suggests that companies that are 'global, can act local' during the last mile of a marketing campaign, by activating small business partners and local marketing leaders that can reach consumers with the correct local context and tone.
A report published today (November 9) by Brandmuscle finds that 57% of local marketers welcome support from global and national brands that sell through distributed local marketing.
Further, local marketing spend is on the rise. With local affilia