Glenmorangie appoints Jack Morton for new 'Stick or Twist' campaign

Glenmorangie has appointed Jack Morton to lead its global campaign for Glenmorangie Original which aims to encourage consumers to experience the whisky in a new way.
The campaign is centred on Jack Morton’s ‘Stick or Twist’ creative concept which focuses on the Scottish whisky’s brand story while offering a twist on tradition.
The 'Stick or Twist' idea invites customers to try the brand’s Original line by either sticking to the neat serve or twisting with ice and a