Giveon fronts Tres Generaciones Tequila’s ‘Get up Tres’ campaign

Supporting Giveon’s first North America tour, Tres Generaciones will host elegant cocktail events and release a video series chronicling the R&B star's life story.
Legacy brand Tres Generaciones Tequila has embarked on ‘Get up Tres,’ the largest campaign in its 50-year history with seven-time Grammy nominee and multi-platinum R&B star Giveon.
The campaign comes as Giveon kicked off his first North American tour, the ‘Give or Take’ tour, on August 16 in Phila