08-07-2016 16:29 via thedrum.com

Give me some space: iFour’s Claire Passos on the ‘digital minimalism’ trend

Facebook, e-mail, Snapchat, ad, Twitter, text, Pinterest, Whatsap, Instagram – is there even time to breathe any more? Apparently we all need a little more air these days and savvy marketers are looking to create space in the crowded marketplace.
When Harry Gordon Selfridge opened his Oxford Street department store back in 1909 he installed a Silence Room. It was a space where busy shoppers could ‘retire from the whirl of bargains and the build up of energy’. 
Hold that th
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