Gen Z is a journey, not an audience

A demographic shaped by their experiences and turbulence during some of their most formative years, gen Z has an unrivaled and renewed sense of purpose, as Gunilla Huddleston of data-fueled growth agency Assembly tells The Drum.
As a purpose-led business, we continue to focus on what moves our people – what they’re passionate about, personally and professionally, and how they want to impact the world around them. While purpose is nothing new to the agency and has been a core pil