From WeCommerce to fauxsumerism – pay attention to these key words on Black Friday

Black Friday is upon us again, but some industry analysts are saying that sales are expected to disappoint, with just 21% of Britons saying they are going to be fighting the crowds to snap up discounted products.
Part of the reason is that a lot of brands are ignoring the fact that millennials – a demographic that in the US alone is set to reach $1.4tr in annual spending by 2020 – just don’t care that much about discounts. With offers available online year round, every day is a