From in-housing programmatic talent to becoming a data business: Nissan’s route to integration

Amid the arrival of a connected car industry that many experts believe will transform automotive advertising, Nissan is tuning its media for what happens when those complex machines spew out large amounts of data.
When that outpour of information happens from hundreds of millions of cars from around the world, it will be worthless unless the business can call itself a “big data company”, warns chief marketing officer Roel de Vries. As lofty a goal it sounds for a global car manufactu