Fresh approach sees M&S Food serve up summer strawberries with ITV Weather

M&S Food is capitalising on Britain’s obsession with the weather by forging a new partnership with ITV to highlight its fresh food offer.
Fresh Market Update will see the supermarket partner with ITV National Weather forecasts following the 6 pm news to bring viewers up to speed on six fruit, veg, meat and fish products.
The six-week campaign spans 24 distinct minute-long episodes created in partnership between ITV and Grey with the first in the series starring presenter Lucy Verasamy