Freezer Expedition series sets a fresher course for Wendy's Company

Fast food giant Wendy's effort to brand itself as the purveyor of fresh beef goes back to the 1970s from its - iconic 'Where’s the beef?' tagline to its updated 'Where’s the beef from?' ad. 
More recently however, Wendy’s Deliciously Different campaign has set the company apart as they reject the practice of fast-freezing meat from as far away as Austalia, as some fast food companies do.
Until 20 November, Wendy’s is holding a contest on its social channels